Focal
100-escales.com
100 ESCALES is a French e-commerce store offering a carefully curated selection of unique, handmade artisanal objects sourced from around the world. The store features vintage and contemporary decorative items, home accessories, and gifts organized by geographic region and room category, emphasizing one-of-a-kind pieces with authentic craftsmanship.
Products
373
Collections
66
Pages
4
Blog Posts
31
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4059 / 16375
Faster than 75% of stores
Gifts & Hampers Ranking
#243 / 868
Top 28% in category
Category Avg Performance
59
+8 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.020
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#406 in Gifts & Hampers
Above average (top 32%)
64% below average
373 products vs 1,035 avg
Faster than 72% of Gifts & Hampers stores
PageSpeed score: 67/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
64% below average
avg
16% below average
avg
90% below average
avg
42% below average
avg
Category Intelligence
How Focal compares to other gifts & hampers stores
0%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
FocalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 32% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Focal
Focal is a gifts & hampers ecommerce store built on and operating in DK. The store currently offers 373 products organized across 66 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Focal uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Focal achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Focal has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Focal ranks #406 out of 1277 stores we track. This places them in the top 32% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
