theme299
1strace.co.za
1st Race is a South African motorsport retailer specializing in safety-focused racing clothing, helmets, and automotive accessories. The store stocks racing suits, boots, gloves, professional helmets from premium brands (Stilo, Arai, Bell), race tyres, harnesses, seats, and performance automotive products including Motul lubricants and Autoglym care products.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
643
Collections
27
Pages
12
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Automotive category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12740 / 16375
Faster than 22% of stores
Automotive Ranking
#301 / 366
Top 82% in category
Category Avg Performance
58
-12 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.120
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#150 in Automotive
Above average (top 28%)
86% below average
643 products vs 4,659 avg
Slower than 82% of Automotive stores
PageSpeed score: 46/100
No BNPL options
60% of Automotive stores offer PayPal
Category Benchmarks
Compared to 544 stores in Automotive
86% below average
avg
78% below average
avg
52% below average
avg
43% below average
avg
Category Intelligence
How theme299 compares to other automotive stores
Insights
- 60% of Automotive stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About theme299
theme299 is a automotive ecommerce store built on and operating in FI. The store currently offers 643 products organized across 27 collections, making it comparable in size for the automotive category.
Theme and Design
theme299 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, theme299 achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, theme299 has not implemented a third-party review platform. Compared to other automotive stores, 60% of automotive stores offer paypal
Competitive Positioning
Within the Automotive category, theme299 ranks #150 out of 544 stores we track. This places them in the top 28% of automotive stores by product catalog size.
Last scanned
Feb 24, 2026
