minimalin-v1-2-3
1ststep.com
1st Step is an online retailer specializing in genuine newborn and baby care products for Indian customers. The store offers a comprehensive range of items including feeding supplies, clothing, nappies, baby gear, safety products, and grooming essentials with free shipping and cash-on-delivery options.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
609
Collections
83
Pages
14
Blog Posts
127
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Baby & Kids category average (56)
- Accessibility score is 66/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14454 / 16375
Faster than 12% of stores
Baby & Kids Ranking
#354 / 402
Top 88% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.030
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#119 in Baby & Kids
Top 21% of stores
0% below average
609 products vs 612 avg
Slower than 88% of Baby & Kids stores
PageSpeed score: 38/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
0% below average
avg
13% below average
avg
26% below average
avg
285% above average
avg
Category Intelligence
How minimalin-v1-2-3 compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 21% by catalog size
high
Strong content (127 blogs, 14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About minimalin-v1-2-3
minimalin-v1-2-3 is a baby & kids ecommerce store built on and operating in IT. The store currently offers 609 products organized across 83 collections, making it comparable in size for the baby & kids category.
Theme and Design
minimalin-v1-2-3 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, minimalin-v1-2-3 achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, minimalin-v1-2-3 has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, minimalin-v1-2-3 ranks #119 out of 575 stores we track. This places them in the top 21% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
