Minimal
1to12records.com
1:12 Records is a DIY vinyl records label based in Auckland, New Zealand, specializing in the production and sale of physical music formats including vinyl records, 7" singles, and LPs from independent and alternative artists.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
42
Collections
12
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Music & Merch category average (61)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11990 / 16375
Faster than 27% of stores
Music & Merch Ranking
#244 / 305
Top 80% in category
Category Avg Performance
61
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#229 in Music & Merch
Below 53% of stores
96% below average
42 products vs 1,103 avg
Slower than 80% of Music & Merch stores
PageSpeed score: 49/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
96% below average
avg
82% below average
avg
86% below average
avg
94% below average
avg
Category Intelligence
How Minimal compares to other music & merch stores
2%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 53% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Minimal
Minimal is a music & merch ecommerce store built on and operating in ES. The store currently offers 42 products organized across 12 collections, making it comparable in size for the music & merch category.
Theme and Design
Minimal uses the Bespoke theme from the Shopify Theme Store. This theme choice is used by 2% of music & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Minimal ranks #229 out of 436 stores we track. This places them in the top 53% of music & merch stores by product catalog size.
Last scanned
Feb 24, 2026
