20Below
20below.coffee
Twenty Below Coffee Co is Fargo's independent specialty coffee roaster and café, offering direct trade coffee beans, brewing supplies, and equipment. The company also provides services including coffee subscriptions, wholesale partnerships, catering, bakery items, and equipment repair.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
110
Collections
7
Pages
21
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13802 / 16375
Faster than 16% of stores
Food & Drink Ranking
#1137 / 1334
Top 85% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#396 in Food & Drink
Top 22% of stores
53% below average
110 products vs 235 avg
Slower than 85% of Food & Drink stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
53% below average
avg
79% below average
avg
17% above average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 22% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About 20Below
20Below is a food & drink ecommerce store built on Shopify and operating in IT. The store currently offers 110 products organized across 7 collections, making it comparable in size for the food & drink category.
Theme and Design
20Below uses the Alchemy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 20Below achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 20Below has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, 20Below ranks #396 out of 1794 stores we track. This places them in the top 22% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
