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Updated Impulse theme

218gift.com

218 Clothing + Gift is a Minnesota-based fashion retailer offering men's and women's apparel, including t-shirts, hoodies, and sweatshirts with Minnesota-inspired designs. The store, located in downtown Bemidji, MN, also carries kids' apparel, family matching sets, and complementary home décor items.

Visit Store

Products

836

Collections

120

Pages

13

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#5387 / 16375

Faster than 67% of stores

Fashion & Clothing Ranking

#1045 / 2989

Top 35% in category

Category Avg Performance

57

+7 above avg

Category Avg LCP

1.9s

Faster than avg

64

Performance

87

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

73ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#684 in Fashion & Clothing

Top 15% of stores

2% above average

836 products vs 819 avg

Faster than 65% of Fashion & Clothing stores

PageSpeed score: 64/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products836 / avg 819

2% above average

avg

Collections120 / avg 93

29% above average

avg

Pages13 / avg 41

68% below average

avg

Blog Posts4 / avg 32

88% below average

avg

Category Intelligence

How Updated Impulse theme compares to other fashion & clothing stores

Theme Adoption

4%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 15% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

836 products120 collections13 pages4 blogs

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About Updated Impulse theme

Updated Impulse theme is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 836 products organized across 120 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Updated Impulse theme uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Updated Impulse theme achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Updated Impulse theme has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Updated Impulse theme ranks #684 out of 4419 stores we track. This places them in the top 15% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

Updated Impulse theme | Fashion & Clothing Store Analysis | CommerceRank