Updated Impulse theme
218gift.com
218 Clothing + Gift is a Minnesota-based fashion retailer offering men's and women's apparel, including t-shirts, hoodies, and sweatshirts with Minnesota-inspired designs. The store, located in downtown Bemidji, MN, also carries kids' apparel, family matching sets, and complementary home décor items.
Products
836
Collections
120
Pages
13
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5387 / 16375
Faster than 67% of stores
Fashion & Clothing Ranking
#1045 / 2989
Top 35% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
73ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#684 in Fashion & Clothing
Top 15% of stores
2% above average
836 products vs 819 avg
Faster than 65% of Fashion & Clothing stores
PageSpeed score: 64/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
2% above average
avg
29% above average
avg
68% below average
avg
88% below average
avg
Category Intelligence
How Updated Impulse theme compares to other fashion & clothing stores
4%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Updated Impulse theme
Updated Impulse theme is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 836 products organized across 120 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Updated Impulse theme uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Updated Impulse theme achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated Impulse theme has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Updated Impulse theme ranks #684 out of 4419 stores we track. This places them in the top 15% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
