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Dawn

22designstudio.net

22STUDIO is a Taipei-based design studio specializing in handcrafted concrete timepieces, including automatic watches and classic concrete designs, complemented by concrete accessories, home decor items, and stationery. The brand emphasizes urban-inspired, direct design aesthetics with a focus on quality craftsmanship and material innovation.

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Products

145

Collections

43

Pages

35

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#3030 / 16375

Faster than 81% of stores

Jewelry & Accessories Ranking

#92 / 514

Top 18% in category

Category Avg Performance

57

+13 above avg

Category Avg LCP

1.9s

Faster than avg

70

Performance

97

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#302 in Jewelry & Accessories

Above average (top 44%)

81% below average

145 products vs 770 avg

Faster than 82% of Jewelry & Accessories stores

PageSpeed score: 70/100

No BNPL options

61% of Jewelry & Accessories stores offer PayPal

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products145 / avg 770

81% below average

avg

Collections43 / avg 50

14% below average

avg

Pages35 / avg 17

106% above average

avg

Blog Posts8 / avg 26

69% below average

avg

Category Intelligence

How Dawn compares to other jewelry & accessories stores

Theme Adoption

13%

of Jewelry & Accessories stores use this theme

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 44% by catalog size

Content Investment

high

Strong content (8 blogs, 35 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

145 products43 collections35 pages8 blogs

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About Dawn

Dawn is a jewelry & accessories ecommerce store built on and operating in US. The store currently offers 145 products organized across 43 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.

Performance Analysis

Based on Google PageSpeed Insights, Dawn achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Dawn ranks #302 out of 679 stores we track. This places them in the top 44% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 24, 2026

Dawn | Jewelry & Accessories Store Analysis | CommerceRank