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February 2026

22jewelry.com

22 Jewelry is an online jewelry store specializing in designer beaded jewelry made from yellow gold, rose gold, and silver. The store offers a curated collection of necklaces, bracelets, rings, anklets, earrings, and accessories for women, men, and children, with themed collections including classic styles, evil eye, pearl, turquoise, and gemstone designs.

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Performance Needs Attention

This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

195

Collections

73

Pages

10

Blog Posts

193

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 22 points below Jewellery & Watches category average (57)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#14954 / 16375

Faster than 9% of stores

Jewellery & Watches Ranking

#706 / 758

Top 93% in category

Category Avg Performance

57

-22 below avg

Category Avg LCP

1.8s

35

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#509 in Jewellery & Watches

Above average (top 47%)

76% below average

195 products vs 802 avg

Slower than 93% of Jewellery & Watches stores

PageSpeed score: 35/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products195 / avg 802

76% below average

avg

Collections73 / avg 72

1% above average

avg

Pages10 / avg 28

64% below average

avg

Blog Posts193 / avg 46

320% above average

avg

Category Intelligence

How February 2026 compares to other jewellery & watches stores

Theme Adoption

7%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Prestige

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 47% by catalog size

Content Investment

high

Strong content (193 blogs, 10 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

195 products73 collections10 pages193 blogs

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About February 2026

February 2026 is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 195 products organized across 73 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

February 2026 uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, February 2026 achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, February 2026 has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, February 2026 ranks #509 out of 1082 stores we track. This places them in the top 47% of jewellery & watches stores by product catalog size.

Last scanned

Feb 24, 2026

February 2026 | Jewellery & Watches Store Analysis | CommerceRank