Dawn
25-h.com
NL25h is a fashion retailer specializing in contemporary outerwear and shell jackets. The brand offers a curated selection of jackets including the L'Équipe NL, RVL Shell, and OCTO Shell styles in various colorways, positioned as a modern casual-to-premium clothing brand.
Products
33
Collections
3
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11012 / 16375
Faster than 33% of stores
Fashion & Clothing Ranking
#2011 / 2989
Top 67% in category
Category Avg Performance
57
-5 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3131 in Fashion & Clothing
Below 71% of stores
96% below average
33 products vs 819 avg
Slower than 67% of Fashion & Clothing stores
PageSpeed score: 52/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
96% below average
avg
97% below average
avg
95% below average
avg
91% below average
avg
Category Intelligence
How Dawn compares to other fashion & clothing stores
11%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Dawn
Dawn is a fashion & clothing ecommerce store built on and operating in ES. The store currently offers 33 products organized across 3 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 99/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Dawn ranks #3131 out of 4419 stores we track. This places them in the top 71% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
