2Ndlyfe
2ndlyfe.co.uk
2ndLyfe is a pre-loved and new clothing retailer offering a curated selection of apparel, accessories, books, and toys. The store combines affordable pricing with quality items sourced from top brands to boutique finds, catering to baby, toddler, and general fashion markets.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,670
Collections
918
Pages
24
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Fashion & Clothing category average (57)
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12698 / 16375
Faster than 22% of stores
Fashion & Clothing Ranking
#2307 / 2989
Top 77% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#238 in Fashion & Clothing
Top 5% of stores
226% above average
2,670 products vs 819 avg
Slower than 77% of Fashion & Clothing stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
226% above average
avg
887% above average
avg
41% below average
avg
100% below average
avg
Category Intelligence
How 2Ndlyfe compares to other fashion & clothing stores
6%
of Fashion & Clothing stores use TrustPilot
4%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About 2Ndlyfe
2Ndlyfe is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 2,670 products organized across 918 collections, making it larger than average for the fashion & clothing category.
Theme and Design
2Ndlyfe uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, 2Ndlyfe achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 2Ndlyfe uses TrustPilot for customer reviews and offers PayPal,Klarna,Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, 2Ndlyfe ranks #238 out of 4419 stores we track. This places them in the top 5% of fashion & clothing stores by product catalog size.
Last scanned
