2pureproducts
2pureproducts.co.uk
2Pure Products is a UK-based ecommerce store specializing in non-toxic, pet-safe stain removal and odour eliminator products for homes. Their flagship product 'It's Gone' uses patented technology and is packaged in 100% recycled plastic containers, emphasizing environmental sustainability alongside effective household cleaning.
Products
78
Collections
0
Pages
0
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home & Garden Ranking
#7 / 260
Top 3% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.0s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#8 in Home & Garden
Top 2% of stores
86% below average
78 products vs 558 avg
Faster than 97% of Home & Garden stores
PageSpeed score: 65/100
No BNPL options
56% of Home & Garden stores offer PayPal
Category Benchmarks
Compared to 366 stores in Home & Garden
86% below average
avg
100% below average
avg
100% below average
avg
100% below average
avg
Category Intelligence
How 2pureproducts compares to other home & garden stores
11%
of Home & Garden stores use this theme
Insights
- 56% of Home & Garden stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Minimal content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
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About 2pureproducts
2pureproducts is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 78 products organized across 0 collections, making it comparable in size for the home & garden category.
Theme and Design
2pureproducts uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of home & garden stores.
Performance Analysis
Based on Google PageSpeed Insights, 2pureproducts achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 2pureproducts has not implemented a third-party review platform. Compared to other home & garden stores, 56% of home & garden stores offer paypal
Competitive Positioning
Within the Home & Garden category, 2pureproducts ranks #8 out of 366 stores we track. This places them in the top 2% of home & garden stores by product catalog size.
Last scanned
Feb 22, 2026
