Stiletto
3rdlair.com
3rd Lair is a skateboarding-focused retailer operating a 20,000 sq. ft. indoor/outdoor skate park in the Twin Cities since 1997. The shop sells complete skateboards, decks, trucks, wheels, bearings, grip tape, helmets, pads, footwear from brands like Lakai, Emerica, and Etnies, along with skateboarding accessories and gear.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,482
Collections
62
Pages
76
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14623 / 16375
Faster than 11% of stores
Sports & Outdoors Ranking
#633 / 716
Top 88% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
92ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#130 in Sports & Outdoors
Top 12% of stores
52% above average
1,482 products vs 976 avg
Slower than 88% of Sports & Outdoors stores
PageSpeed score: 37/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
52% above average
avg
59% below average
avg
162% above average
avg
95% below average
avg
Category Intelligence
How Stiletto compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
StilettoType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 12% by catalog size
high
Strong content (3 blogs, 76 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Stiletto
Stiletto is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 1,482 products organized across 62 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Stiletto uses the Stiletto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Stiletto achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 98/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Stiletto has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Stiletto ranks #130 out of 1076 stores we track. This places them in the top 12% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
