Updated copy of Aura
402threads.com
402threads is a fashion and clothing retailer offering apparel with a community-driven approach through their CLUB 402 membership program. The store emphasizes free shipping on orders over $150 and positions itself as an exclusive or lifestyle-oriented clothing brand.
Products
298
Collections
17
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1709 / 16375
Faster than 90% of stores
Fashion & Clothing Ranking
#348 / 2989
Top 12% in category
Category Avg Performance
57
+17 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1383 in Fashion & Clothing
Above average (top 31%)
64% below average
298 products vs 819 avg
Faster than 88% of Fashion & Clothing stores
PageSpeed score: 74/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
64% below average
avg
82% below average
avg
95% below average
avg
91% below average
avg
Category Intelligence
How Updated copy of Aura compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ShapesType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 31% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Updated copy of Aura
Updated copy of Aura is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 298 products organized across 17 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Updated copy of Aura uses the Shapes theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Aura achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Aura has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Updated copy of Aura ranks #1383 out of 4419 stores we track. This places them in the top 31% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
