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44Hours

shopify

44hours.com

44HOURS is a women's fashion retailer offering timeless, high-quality clothing pieces including tops, dresses, knitwear, blazers, and outerwear. The brand focuses on versatile, sustainably-made garments designed for work and everyday occasions, emphasizing ethical production and durability.

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Products

24

Collections

12

Pages

24

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#9828 / 16375

Faster than 40% of stores

Fashion & Clothing Ranking

#1816 / 2989

Top 61% in category

Category Avg Performance

57

-2 below avg

Category Avg LCP

1.9s

55

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.9s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3283 in Fashion & Clothing

Below 74% of stores

97% below average

24 products vs 819 avg

Slower than 61% of Fashion & Clothing stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products24 / avg 819

97% below average

avg

Collections12 / avg 93

87% below average

avg

Pages24 / avg 41

41% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 74% by catalog size

Content Investment

low

Basic content (24 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

24 products12 collections24 pages3 blogs

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About 44Hours

44Hours is a fashion & clothing ecommerce store built on shopify and operating in ES. The store currently offers 24 products organized across 12 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

44Hours uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, 44Hours achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 44Hours has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, 44Hours ranks #3283 out of 4419 stores we track. This places them in the top 74% of fashion & clothing stores by product catalog size.

Last scanned

44Hours | Fashion & Clothing Store Analysis | CommerceRank