Narrative
44thavecandles.com
44th Avenue Candles is a Black-owned candle maker specializing in handcrafted coconut wax candles. The brand positions itself as a lifestyle choice for home decor and relaxation, offering candles designed to create a welcoming atmosphere.
Products
9
Collections
7
Pages
3
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
32/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10271 / 16375
Faster than 37% of stores
Candle & Home Fragrance Ranking
#125 / 186
Top 67% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#213 in Candle & Home Fragrance
Below 83% of stores
96% below average
9 products vs 220 avg
Slower than 67% of Candle & Home Fragrance stores
PageSpeed score: 54/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
96% below average
avg
85% below average
avg
89% below average
avg
100% below average
avg
Category Intelligence
How Narrative compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
NarrativeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
low
Minimal content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Narrative
Narrative is a candle & home fragrance ecommerce store built on and operating in ES. The store currently offers 9 products organized across 7 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Narrative uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Narrative achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Narrative has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Narrative ranks #213 out of 256 stores we track. This places them in the top 83% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
