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Dawn

48fresh.com

48 Fresh Flowers is an online floral retailer specializing in fresh cut flowers and floral arrangements. Operating under the Fantasy Farms brand, the company serves customers in the United States and Canada with fresh flower delivery options.

Visit Store

Products

19

Collections

14

Pages

27

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance20/25 (Good)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#2063 / 16375

Faster than 87% of stores

Gifts & Hampers Ranking

#123 / 868

Top 14% in category

Category Avg Performance

59

+14 above avg

Category Avg LCP

1.7s

73

Performance

100

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1277 Gifts & Hampers stores

#1003 in Gifts & Hampers

Below 79% of stores

98% below average

19 products vs 1,035 avg

Faster than 86% of Gifts & Hampers stores

PageSpeed score: 73/100

No BNPL options

64% of Gifts & Hampers stores offer PayPal

Category Benchmarks

Compared to 1277 stores in Gifts & Hampers

Products19 / avg 1,035

98% below average

avg

Collections14 / avg 79

82% below average

avg

Pages27 / avg 39

31% below average

avg

Blog Posts5 / avg 53

91% below average

avg

Category Intelligence

How Dawn compares to other gifts & hampers stores

Theme Adoption

12%

of Gifts & Hampers stores use this theme

Insights

  • 64% of Gifts & Hampers stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 79% by catalog size

Content Investment

low

Basic content (27 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

19 products14 collections27 pages5 blogs

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About Dawn

Dawn is a gifts & hampers ecommerce store built on and operating in US. The store currently offers 19 products organized across 14 collections, making it comparable in size for the gifts & hampers category.

Theme and Design

Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.

Performance Analysis

Based on Google PageSpeed Insights, Dawn achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal

Competitive Positioning

Within the Gifts & Hampers category, Dawn ranks #1003 out of 1277 stores we track. This places them in the top 79% of gifts & hampers stores by product catalog size.

Last scanned

Feb 24, 2026

Dawn | Gifts & Hampers Store Analysis | CommerceRank