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4x4obsession

shopify

4x4obsession.co.uk

4x4 Obsession is an automotive accessories retailer specializing in off-road and expedition gear for 4x4 vehicles. They stock premium brands including Lightforce lighting systems, Viair compressors, winches, recovery equipment, and camping gear designed for adventure and overlanding.

Automotive
Bespoke
GB / GBP
Stamped
PayPal
Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

143

Collections

64

Pages

8

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Automotive category average (58)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Automotive Ranking

#4 / 366

Top 1% in category

Category Avg Performance

58

-12 below avg

Category Avg LCP

1.7s

46

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.7s

Speed Index

Store Audit

Actionable insights compared to 544 Automotive stores

#18 in Automotive

Top 3% of stores

97% below average

143 products vs 4,659 avg

Faster than 99% of Automotive stores

PageSpeed score: 46/100

Category Benchmarks

Compared to 544 stores in Automotive

Products143 / avg 4,659

97% below average

avg

Collections64 / avg 122

48% below average

avg

Pages8 / avg 25

68% below average

avg

Blog Posts2 / avg 21

90% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Stamped

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Store Timeline & History

Feb 2026

143 products64 collections8 pages2 blogs

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About 4x4obsession

4x4obsession is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 143 products organized across 64 collections, making it comparable in size for the automotive category.

Theme and Design

4x4obsession uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, 4x4obsession achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 4x4obsession uses Stamped for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Automotive category, 4x4obsession ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.

Last scanned

Feb 22, 2026

4x4obsession | Automotive Store Analysis | CommerceRank