4x4obsession
4x4obsession.co.uk
4x4 Obsession is an automotive accessories retailer specializing in off-road and expedition gear for 4x4 vehicles. They stock premium brands including Lightforce lighting systems, Viair compressors, winches, recovery equipment, and camping gear designed for adventure and overlanding.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
143
Collections
64
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Automotive category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Automotive Ranking
#4 / 366
Top 1% in category
Category Avg Performance
58
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.7s
Speed Index
Store Audit
Actionable insights compared to 544 Automotive stores
#18 in Automotive
Top 3% of stores
97% below average
143 products vs 4,659 avg
Faster than 99% of Automotive stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 544 stores in Automotive
97% below average
avg
48% below average
avg
68% below average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About 4x4obsession
4x4obsession is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 143 products organized across 64 collections, making it comparable in size for the automotive category.
Theme and Design
4x4obsession uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 4x4obsession achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 4x4obsession uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Automotive category, 4x4obsession ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.
Last scanned
Feb 22, 2026
