Minimal
852-home.com
852-home is a Hong Kong-based furniture customization specialist offering bespoke sofas, mattresses, bed frames, pillows, and dining furniture. The store provides both custom-made and ready-stock furniture options with multiple physical showrooms across Hong Kong.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
131
Collections
16
Pages
12
Blog Posts
53
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Furniture category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15656 / 16375
Faster than 4% of stores
Furniture Ranking
#262 / 281
Top 93% in category
Category Avg Performance
56
-26 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.180
Cumulative Layout Shift
90ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#250 in Furniture
Below 56% of stores
87% below average
131 products vs 1,042 avg
Slower than 93% of Furniture stores
PageSpeed score: 30/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
87% below average
avg
90% below average
avg
93% below average
avg
43% above average
avg
Category Intelligence
How Minimal compares to other furniture stores
0%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Minimal
Minimal is a furniture ecommerce store built on and operating in US. The store currently offers 131 products organized across 16 collections, making it comparable in size for the furniture category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Minimal ranks #250 out of 446 stores we track. This places them in the top 56% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
