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Draft 2

9gems.com

9Gems is an online jewelry retailer specializing in certified natural gemstones and precious stones, offering a curated collection of gemstone jewelry including necklaces, earrings, pendants, bangles, and beaded chains. The store emphasizes authenticity with certified gems such as sapphire, ruby, emerald, and natural corals at competitive pricing.

Visit Store

Products

229

Collections

8

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content8/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#243 / 16375

Faster than 99% of stores

Jewellery & Watches Ranking

#6 / 758

Top 1% in category

Category Avg Performance

57

+32 above avg

Category Avg LCP

1.8s

89

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#466 in Jewellery & Watches

Above average (top 43%)

71% below average

229 products vs 802 avg

Faster than 99% of Jewellery & Watches stores

PageSpeed score: 89/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products229 / avg 802

71% below average

avg

Collections8 / avg 72

89% below average

avg

Pages2 / avg 28

93% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Draft 2 compares to other jewellery & watches stores

Theme Adoption

11%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 43% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

229 products8 collections2 pages3 blogs

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About Draft 2

Draft 2 is a jewellery & watches ecommerce store built on and operating in AR. The store currently offers 229 products organized across 8 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Draft 2 uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Draft 2 achieves a performance score of 89/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Draft 2 has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Draft 2 ranks #466 out of 1082 stores we track. This places them in the top 43% of jewellery & watches stores by product catalog size.

Last scanned

Feb 24, 2026

Draft 2 | Jewellery & Watches Store Analysis | CommerceRank