Minimal
abodenz.com
Abode is a curated homeware and lifestyle retailer offering a distinctive selection of home decor, wall art, mugs, and accessories alongside clothing and jewelry. Located in Riverside Market in New Zealand, the store emphasizes sustainable, affordable pieces designed to create beautiful home environments while maintaining ethical shopping practices.
Products
422
Collections
18
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6796 / 16375
Faster than 58% of stores
Homeware Ranking
#209 / 457
Top 46% in category
Category Avg Performance
58
+3 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#197 in Homeware
Above average (top 29%)
53% below average
422 products vs 898 avg
Faster than 54% of Homeware stores
PageSpeed score: 61/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
53% below average
avg
77% below average
avg
70% below average
avg
90% below average
avg
Category Intelligence
How Minimal compares to other homeware stores
0%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Minimal
Minimal is a homeware ecommerce store built on and operating in NZ. The store currently offers 422 products organized across 18 collections, making it comparable in size for the homeware category.
Theme and Design
Minimal uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Minimal ranks #197 out of 673 stores we track. This places them in the top 29% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
