Back to Directory

New menu Feb 2024

acousticcentre.com.au

Acoustic Centre is Australia's leading acoustic guitar retailer, offering a curated selection of high-end acoustic guitars, amplifiers, and accessories from world-renowned brands including Martin, Taylor, Collings, Atkin, and Maton. The store provides expert setup services and operates both an online shop and physical Melbourne storefront.

Visit Store

Performance Needs Attention

This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,779

Collections

301

Pages

15

Blog Posts

37

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 33 points below Music & Merch category average (61)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#15805 / 16375

Faster than 3% of stores

Music & Merch Ranking

#300 / 305

Top 98% in category

Category Avg Performance

61

-33 below avg

Category Avg LCP

1.7s

Slower than avg

28

Performance

81

Accessibility

77

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.100

Cumulative Layout Shift

INPgood

138ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 436 Music & Merch stores

#46 in Music & Merch

Top 11% of stores

61% above average

1,779 products vs 1,103 avg

Slower than 98% of Music & Merch stores

PageSpeed score: 28/100

No BNPL options

63% of Music & Merch stores offer PayPal

Category Benchmarks

Compared to 436 stores in Music & Merch

Products1,779 / avg 1,103

61% above average

avg

Collections301 / avg 66

356% above average

avg

Pages15 / avg 14

7% above average

avg

Blog Posts37 / avg 53

30% below average

avg

Category Intelligence

How New menu Feb 2024 compares to other music & merch stores

Insights

  • 63% of Music & Merch stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 11% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (10% of category uses one)No BNPL detected (68% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

1,779 products301 collections15 pages37 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About New menu Feb 2024

New menu Feb 2024 is a music & merch ecommerce store built on and operating in AU. The store currently offers 1,779 products organized across 301 collections, making it larger than average for the music & merch category.

Theme and Design

New menu Feb 2024 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, New menu Feb 2024 achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, New menu Feb 2024 has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal

Competitive Positioning

Within the Music & Merch category, New menu Feb 2024 ranks #46 out of 436 stores we track. This places them in the top 11% of music & merch stores by product catalog size.

Last scanned

Feb 24, 2026

New menu Feb 2024 | Music & Merch Store Analysis | CommerceRank