Activephotographic
activephotographic.co.uk
Active Photographic is a UK-based school photography service provider offering high-quality portrait photography for schools, graduations, and events. They deliver printed photographs directly to customers' homes with fast turnaround times and serve schools across the East Midlands and nationwide.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
89
Collections
15
Pages
46
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Print & Photo category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16374
Faster than 100% of stores
Print & Photo Ranking
#3 / 358
Top 1% in category
Category Avg Performance
60
-24 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 505 Print & Photo stores
#11 in Print & Photo
Top 2% of stores
93% below average
89 products vs 1,195 avg
Faster than 99% of Print & Photo stores
PageSpeed score: 36/100
No BNPL options
78% of Print & Photo stores offer PayPal
Category Benchmarks
Compared to 505 stores in Print & Photo
93% below average
avg
80% below average
avg
142% above average
avg
78% below average
avg
Category Intelligence
How Activephotographic compares to other print & photo stores
0%
of Print & Photo stores use this theme
Insights
- 78% of Print & Photo stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (5 blogs, 46 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Print & Photo Stores
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About Activephotographic
Activephotographic is a print & photo ecommerce store built on shopify and operating in GB. The store currently offers 89 products organized across 15 collections, making it comparable in size for the print & photo category.
Theme and Design
Activephotographic uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Activephotographic achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Activephotographic has not implemented a third-party review platform. Compared to other print & photo stores, 78% of print & photo stores offer paypal
Competitive Positioning
Within the Print & Photo category, Activephotographic ranks #11 out of 505 stores we track. This places them in the top 2% of print & photo stores by product catalog size.
Last scanned
Mar 12, 2026
