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Impulse Theme - AVP Designs

aeshaane.com

Aeshaane by Neesha Amrish is a luxury fashion brand specializing in handmade peace silk clothing, including scarves, shawls, wraps, kimonos, kaftans, and resort wear. The brand emphasizes ethical production practices, sustainability, and commitment to artisans and the planet.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

231

Collections

12

Pages

36

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#11865 / 16375

Faster than 28% of stores

Fashion & Clothing Ranking

#2165 / 2989

Top 72% in category

Category Avg Performance

57

-8 below avg

Category Avg LCP

1.9s

49

Performance

93

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1607 in Fashion & Clothing

Above average (top 36%)

72% below average

231 products vs 819 avg

Slower than 72% of Fashion & Clothing stores

PageSpeed score: 49/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products231 / avg 819

72% below average

avg

Collections12 / avg 93

87% below average

avg

Pages36 / avg 41

12% below average

avg

Blog Posts8 / avg 32

75% below average

avg

Category Intelligence

How Impulse Theme - AVP Designs compares to other fashion & clothing stores

Theme Adoption

4%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 36% by catalog size

Content Investment

low

Basic content (36 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

231 products12 collections36 pages8 blogs

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About Impulse Theme - AVP Designs

Impulse Theme - AVP Designs is a fashion & clothing ecommerce store built on and operating in ES. The store currently offers 231 products organized across 12 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Impulse Theme - AVP Designs uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Impulse Theme - AVP Designs achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Impulse Theme - AVP Designs has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Impulse Theme - AVP Designs ranks #1607 out of 4419 stores we track. This places them in the top 36% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

Impulse Theme - AVP Designs | Fashion & Clothing Store Analysis | CommerceRank