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Aftershokz

shopify

aftershokz.co.uk

Shokz UK is a retailer of open-ear bone conduction headphones and wireless audio devices designed for active lifestyles. The store offers a range of audio products including sports headphones, waterproof models for swimming, and lifestyle earbuds, with a focus on lightweight, secure audio solutions for running, commuting, and everyday use.

Gaming & Audio
Bespoke
GB / GBP
PayPal +1
Visit Store

Performance Needs Attention

This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

63

Collections

37

Pages

189

Blog Posts

303

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#13512 / 16375

Faster than 17% of stores

Gaming & Audio Ranking

#74 / 96

Top 77% in category

Category Avg Performance

51

-8 below avg

Category Avg LCP

1.8s

Faster than avg

43

Performance

75

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPgood

195ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

590ms

Time to First Byte

SIpoor

10.1s

Speed Index

Store Audit

Actionable insights compared to 144 Gaming & Audio stores

#69 in Gaming & Audio

Above average (top 48%)

86% below average

63 products vs 461 avg

Slower than 77% of Gaming & Audio stores

PageSpeed score: 43/100

Category Benchmarks

Compared to 144 stores in Gaming & Audio

Products63 / avg 461

86% below average

avg

Collections37 / avg 46

20% below average

avg

Pages189 / avg 29

552% above average

avg

Blog Posts303 / avg 56

441% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 48% by catalog size

Content Investment

high

Strong content (303 blogs, 189 pages)

Tech Stack Maturity

Mature stack

No review platform (31% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

63 products37 collections189 pages303 blogs

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About Aftershokz

Aftershokz is a gaming & audio ecommerce store built on shopify and operating in GB. The store currently offers 63 products organized across 37 collections, making it comparable in size for the gaming & audio category.

Theme and Design

Aftershokz uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Aftershokz achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Aftershokz has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Gaming & Audio category, Aftershokz ranks #69 out of 144 stores we track. This places them in the top 48% of gaming & audio stores by product catalog size.

Last scanned

Feb 20, 2026

Aftershokz | Gaming & Audio Store Analysis | CommerceRank