Updated Dawn - Working color schemes
ahouseofbooks.com
A House of Books is a vintage and rare books retailer offering collectible books, handmade journals, junk journaling supplies, and authentic ephemera including old letters, photographs, and ledger pages. The store also provides craft supplies for journaling and book-related gift items, alongside in-person classes and events.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,123
Collections
60
Pages
24
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Books & Stationery category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13656 / 16375
Faster than 17% of stores
Books & Stationery Ranking
#247 / 273
Top 90% in category
Category Avg Performance
60
-18 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#69 in Books & Stationery
Top 17% of stores
50% below average
1,123 products vs 2,250 avg
Slower than 90% of Books & Stationery stores
PageSpeed score: 42/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
50% below average
avg
35% below average
avg
20% above average
avg
85% below average
avg
Category Intelligence
How Updated Dawn - Working color schemes compares to other books & stationery stores
10%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 17% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Updated Dawn - Working color schemes
Updated Dawn - Working color schemes is a books & stationery ecommerce store built on and operating in US. The store currently offers 1,123 products organized across 60 collections, making it comparable in size for the books & stationery category.
Theme and Design
Updated Dawn - Working color schemes uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Updated Dawn - Working color schemes achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated Dawn - Working color schemes has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Updated Dawn - Working color schemes ranks #69 out of 412 stores we track. This places them in the top 17% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
