Ahume
ahume.co.uk
A Hume is a UK-based outfitter offering premium countrywear, tweed clothing, and footwear for men and women. The store stocks established brands including RM Williams, Barbour, and Dubarry, with a curated selection of coats, knitwear, formalwear, and outdoor apparel, featuring free UK delivery on orders over £100.
Performance Needs Attention
This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,909
Collections
885
Pages
37
Blog Posts
144
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 35 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#16067 / 16375
Faster than 2% of stores
Fashion & Clothing Ranking
#2928 / 2989
Top 98% in category
Category Avg Performance
57
-35 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
15.0s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#153 in Fashion & Clothing
Top 3% of stores
377% above average
3,909 products vs 819 avg
Slower than 98% of Fashion & Clothing stores
PageSpeed score: 22/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
377% above average
avg
852% above average
avg
10% below average
avg
350% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
8 months
Since Aug 2025
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (144 blogs, 37 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Similar Fashion & Clothing Stores
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About Ahume
Ahume is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 3,909 products organized across 885 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Ahume uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Ahume achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ahume has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Ahume ranks #153 out of 4419 stores we track. This places them in the top 3% of fashion & clothing stores by product catalog size.
Last scanned
Feb 18, 2026
