Aimshop
aimshop.com
Aim Shop is a motorsport equipment retailer specializing in data acquisition technology for racing applications. They sell GPS lap timers, data loggers, racing sensors, PDM units, and related automotive performance monitoring equipment from brands like MyChron, MXG, and SmartyCam.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
546
-1Collections
129
Pages
87
Blog Posts
38
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Automotive category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Automotive Ranking
#4 / 366
Top 1% in category
Category Avg Performance
58
-10 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
139ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#18 in Automotive
Top 3% of stores
88% below average
546 products vs 4,659 avg
Faster than 99% of Automotive stores
PageSpeed score: 48/100
-1 products
Over the past month
Category Benchmarks
Compared to 544 stores in Automotive
88% below average
avg
6% above average
avg
248% above average
avg
81% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (38 blogs, 87 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Aimshop
Aimshop is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 546 products organized across 129 collections, making it comparable in size for the automotive category.
Theme and Design
Aimshop uses the Concept theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Aimshop achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aimshop uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Automotive category, Aimshop ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 23, 2026
