Airbell
airbell.de
AirBell sells smart bicycle bells and cycling accessories integrated with Apple 'Wo ist?' and Google 'Find My Device' tracking technology. The store specializes in GPS-enabled bike bells, bike tags, and related accessories designed for cyclists who want anti-theft and location features without subscription fees.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10
Collections
3
Pages
32
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Sports & Outdoors category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13392 / 16375
Faster than 18% of stores
Sports & Outdoors Ranking
#578 / 716
Top 81% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#874 in Sports & Outdoors
Below 81% of stores
99% below average
10 products vs 976 avg
Slower than 81% of Sports & Outdoors stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
99% below average
avg
98% below average
avg
10% above average
avg
95% below average
avg
Theme & Design
Theme Name
Bazaar
Type
Theme Store
Theme Store ID
1448
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 81% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Airbell
Airbell is a sports & outdoors ecommerce store built on Shopify and operating in GB. The store currently offers 10 products organized across 3 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Airbell uses the Bazaar theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Airbell achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Airbell has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Airbell ranks #874 out of 1076 stores we track. This places them in the top 81% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
