Alen
alen.com
Alen manufactures and sells True HEPA air purifiers for homes and businesses, including models like the BreatheSmart series designed to remove dust, mold, and odors. The brand is positioned as a premium air purification solution with high customer satisfaction ratings.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
37
Collections
50
Pages
63
Blog Posts
221
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15310 / 16375
Faster than 7% of stores
Home Improvement Ranking
#307 / 334
Top 92% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.5s
Largest Contentful Paint
0.030
Cumulative Layout Shift
237ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#293 in Home Improvement
Below 58% of stores
98% below average
37 products vs 1,558 avg
Slower than 92% of Home Improvement stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 503 stores in Home Improvement
98% below average
avg
40% below average
avg
174% above average
avg
302% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 58% by catalog size
high
Strong content (221 blogs, 63 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Alen
Alen is a home improvement ecommerce store built on Shopify and operating in US. The store currently offers 37 products organized across 50 collections, making it comparable in size for the home improvement category.
Theme and Design
Alen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Alen achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Alen uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Alen ranks #293 out of 503 stores we track. This places them in the top 58% of home improvement stores by product catalog size.
Last scanned
Feb 25, 2026
