Alfred La
alfred.la
Alfred is a coffee and tea retailer offering specialty beverages, drinkware, and brewing equipment. Founded in 2013 on Melrose Place, the brand sells coffee, matcha, tea, syrups, pint glasses, brew tools, merchandise, and gift subscriptions with a focus on innovative drink creations and lifestyle products.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
37
Collections
32
Pages
15
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13084 / 16375
Faster than 20% of stores
Food & Drink Ranking
#1071 / 1334
Top 80% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.020
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#800 in Food & Drink
Above average (top 45%)
84% below average
37 products vs 235 avg
Slower than 80% of Food & Drink stores
PageSpeed score: 45/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
84% below average
avg
6% below average
avg
17% below average
avg
89% below average
avg
Category Intelligence
How Alfred La compares to other food & drink stores
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 45% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Alfred La
Alfred La is a food & drink ecommerce store built on and operating in US. The store currently offers 37 products organized across 32 collections, making it comparable in size for the food & drink category.
Theme and Design
Alfred La uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Alfred La achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Alfred La has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Alfred La ranks #800 out of 1794 stores we track. This places them in the top 45% of food & drink stores by product catalog size.
Last scanned
Feb 24, 2026
