Dawn
alfredslaundry.com
Blacmail by Alfred's Laundry is a merchandise store offering branded apparel and t-shirts created by content creator Shivy (@CallMeShivy). The store specializes in politically and culturally themed merchandise including collections focused on Black history and representation.
Products
155
Collections
18
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2249 / 16375
Faster than 86% of stores
Music & Merch Ranking
#60 / 305
Top 20% in category
Category Avg Performance
61
+11 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#142 in Music & Merch
Above average (top 33%)
86% below average
155 products vs 1,103 avg
Faster than 80% of Music & Merch stores
PageSpeed score: 72/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
86% below average
avg
73% below average
avg
79% below average
avg
94% below average
avg
Category Intelligence
How Dawn compares to other music & merch stores
11%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 33% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Dawn
Dawn is a music & merch ecommerce store built on and operating in US. The store currently offers 155 products organized across 18 collections, making it comparable in size for the music & merch category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of music & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Dawn ranks #142 out of 436 stores we track. This places them in the top 33% of music & merch stores by product catalog size.
Last scanned
Feb 24, 2026
