Alf | LocInv | Feb 09, 2026
alfthelabel.com.au
Alf the Label is a luxury accessories brand offering award-winning convertible bags and hand-crafted leather goods. Their product range includes multi-way handbags, tote bags, crossbody bags, wallets, travel bags, diaper bags, and signature carabiner capsule accessories, positioning itself as a premium, design-focused accessories retailer.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
88
Collections
94
Pages
49
Blog Posts
110
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15432 / 16375
Faster than 6% of stores
Jewelry & Accessories Ranking
#490 / 514
Top 95% in category
Category Avg Performance
57
-25 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#381 in Jewelry & Accessories
Below 56% of stores
89% below average
88 products vs 770 avg
Slower than 95% of Jewelry & Accessories stores
PageSpeed score: 32/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
89% below average
avg
88% above average
avg
188% above average
avg
323% above average
avg
Category Intelligence
How Alf | LocInv | Feb 09, 2026 compares to other jewelry & accessories stores
0%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
StilettoType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
high
Strong content (110 blogs, 49 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Alf | LocInv | Feb 09, 2026
Alf | LocInv | Feb 09, 2026 is a jewelry & accessories ecommerce store built on and operating in CA. The store currently offers 88 products organized across 94 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Alf | LocInv | Feb 09, 2026 uses the Stiletto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Alf | LocInv | Feb 09, 2026 achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Alf | LocInv | Feb 09, 2026 has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Alf | LocInv | Feb 09, 2026 ranks #381 out of 679 stores we track. This places them in the top 56% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 24, 2026
