Allaboutbadges
allaboutbadges.com
London Emblem is a UK-based supplier of badge-making machines and components with over 40 years of industry experience. They offer a range of badge-making equipment, component kits, spare parts, cutting and punching tools, and promotional badge products for both commercial and personal use.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
188
Collections
23
Pages
30
Blog Posts
43
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Tools & DIY category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14408 / 16375
Faster than 12% of stores
Tools & DIY Ranking
#100 / 114
Top 88% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.2s
Speed Index
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#67 in Tools & DIY
Above average (top 43%)
83% below average
188 products vs 1,122 avg
Slower than 88% of Tools & DIY stores
PageSpeed score: 38/100
No BNPL options
59% of Tools & DIY stores offer PayPal
Category Benchmarks
Compared to 155 stores in Tools & DIY
83% below average
avg
77% below average
avg
100% above average
avg
126% above average
avg
Category Intelligence
How Allaboutbadges compares to other tools & diy stores
Insights
- 59% of Tools & DIY stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 43% by catalog size
high
Strong content (43 blogs, 30 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Allaboutbadges
Allaboutbadges is a tools & diy ecommerce store built on shopify and operating in RS. The store currently offers 188 products organized across 23 collections, making it comparable in size for the tools & diy category.
Theme and Design
Allaboutbadges uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Allaboutbadges achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Allaboutbadges has not implemented a third-party review platform. Compared to other tools & diy stores, 59% of tools & diy stores offer paypal
Competitive Positioning
Within the Tools & DIY category, Allaboutbadges ranks #67 out of 155 stores we track. This places them in the top 43% of tools & diy stores by product catalog size.
Last scanned
Feb 19, 2026
