Allbirds
allbirds.com
Allbirds is a sustainable footwear and apparel brand specializing in comfortable shoes, sneakers, slippers, and clothing made from natural materials including merino wool, eucalyptus fiber, and sugar cane. The store offers products for men and women with a focus on eco-friendly design and comfort.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
513
-20Collections
1,017
+27Pages
200
+25Blog Posts
77
+77CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15580 / 16375
Faster than 5% of stores
Fashion & Clothing Ranking
#2835 / 2989
Top 95% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
124ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
748ms
Time to First Byte
11.5s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1014 in Fashion & Clothing
Top 23% of stores
37% below average
513 products vs 819 avg
Slower than 95% of Fashion & Clothing stores
PageSpeed score: 30/100
-137 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
37% below average
avg
994% above average
avg
388% above average
avg
141% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-21%)
Removed 20 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 23% by catalog size
high
Strong content (77 blogs, 200 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jul 2025
Theme changed from future-distributor VNaN to fix/our-story-page 07-28_19-48
Jun 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from fix-accessibility-issues VNaN to hero-ctas VNaN
Jan 2025
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About Allbirds
Allbirds is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 513 products organized across 1,017 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Allbirds uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Allbirds achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Allbirds has not implemented a third-party review platform and offers Settle, Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Allbirds ranks #1014 out of 4419 stores we track. This places them in the top 23% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 137 products.
Last scanned
Feb 18, 2026
