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Allettare Co

allettare.co

Allettare is an American women's lingerie and ready-to-wear brand offering bras, briefs, bodysuits, dresses, tops, and bottoms. The brand positions itself as made by women for women, combining classic designs with modern perspectives for timeless style.

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Products

36

Collections

16

Pages

5

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

47/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#9439 / 16375

Faster than 42% of stores

Lingerie Ranking

#61 / 115

Top 53% in category

Category Avg Performance

55

+1 above avg

Category Avg LCP

1.7s

56

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 181 Lingerie stores

#127 in Lingerie

Below 70% of stores

95% below average

36 products vs 761 avg

Slower than 53% of Lingerie stores

PageSpeed score: 56/100

No BNPL options

66% of Lingerie stores offer PayPal

Category Benchmarks

Compared to 181 stores in Lingerie

Products36 / avg 761

95% below average

avg

Collections16 / avg 136

88% below average

avg

Pages5 / avg 24

79% below average

avg

Blog Posts3 / avg 68

96% below average

avg

Category Intelligence

How Allettare Co compares to other lingerie stores

Theme Adoption

10%

of Lingerie stores use this theme

Insights

  • 66% of Lingerie stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 70% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Basic stack

No review platform (35% of category uses one)No BNPL detected (75% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

36 products16 collections5 pages3 blogs

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About Allettare Co

Allettare Co is a lingerie ecommerce store built on and operating in US. The store currently offers 36 products organized across 16 collections, making it comparable in size for the lingerie category.

Theme and Design

Allettare Co uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of lingerie stores.

Performance Analysis

Based on Google PageSpeed Insights, Allettare Co achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Allettare Co has not implemented a third-party review platform. Compared to other lingerie stores, 66% of lingerie stores offer paypal

Competitive Positioning

Within the Lingerie category, Allettare Co ranks #127 out of 181 stores we track. This places them in the top 70% of lingerie stores by product catalog size.

Last scanned

Feb 24, 2026

Allettare Co | Lingerie Store Analysis | CommerceRank