Travis Dawn Theme (Live)
alphaangler.com
Alpha Angler is a specialty retailer of high-performance bass fishing rods engineered and manufactured in the USA. The store offers a curated selection of casting rods, spinning rods, and fishing gear designed for serious anglers seeking custom-built equipment.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
29
Collections
11
Pages
15
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fishing category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14119 / 16375
Faster than 14% of stores
Fishing Ranking
#77 / 90
Top 86% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#87 in Fishing
Below 67% of stores
99% below average
29 products vs 2,112 avg
Slower than 86% of Fishing stores
PageSpeed score: 40/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
99% below average
avg
99% below average
avg
92% below average
avg
98% below average
avg
Category Intelligence
How Travis Dawn Theme (Live) compares to other fishing stores
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Travis Dawn Theme (Live)
Travis Dawn Theme (Live) is a fishing ecommerce store built on and operating in US. The store currently offers 29 products organized across 11 collections, making it comparable in size for the fishing category.
Theme and Design
Travis Dawn Theme (Live) uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Travis Dawn Theme (Live) achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Travis Dawn Theme (Live) has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Travis Dawn Theme (Live) ranks #87 out of 129 stores we track. This places them in the top 67% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026
