Amaiakids
amaiakids.co.uk
Amaia London is a luxury children's and baby clothing retailer offering classic, timeless pieces for newborns through older children. The store features premium collections including bodysuits, dresses, knitwear, coats, and coordinated sibling outfits, emphasizing elegant design and comfort.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
728
Collections
101
Pages
44
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11798 / 16375
Faster than 28% of stores
Baby & Kids Ranking
#287 / 402
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.030
Cumulative Layout Shift
197ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
588ms
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#100 in Baby & Kids
Top 17% of stores
19% above average
728 products vs 612 avg
Slower than 71% of Baby & Kids stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
19% above average
avg
6% above average
avg
132% above average
avg
33% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 17% by catalog size
high
Strong content (22 blogs, 44 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Amaiakids
Amaiakids is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 728 products organized across 101 collections, making it larger than average for the baby & kids category.
Theme and Design
Amaiakids uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 2% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Amaiakids achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Amaiakids uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Amaiakids ranks #100 out of 575 stores we track. This places them in the top 17% of baby & kids stores by product catalog size.
Last scanned
Feb 19, 2026
