Dawn
amati.com.au
Amati Lifestyle is an Australian homeware and gifts retailer offering delicate and unique home decor products including decorative vases, candle holders, tableware, scented candles, diffusers, and personalized gifts. The store focuses on distinctive home furnishings and fragrance products designed to elevate living spaces.
Products
126
Collections
21
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#4254 / 16375
Faster than 74% of stores
Homeware Ranking
#130 / 457
Top 28% in category
Category Avg Performance
58
+9 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#351 in Homeware
Below 52% of stores
86% below average
126 products vs 898 avg
Faster than 72% of Homeware stores
PageSpeed score: 67/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
86% below average
avg
73% below average
avg
85% below average
avg
90% below average
avg
Category Intelligence
How Dawn compares to other homeware stores
10%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 52% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dawn
Dawn is a homeware ecommerce store built on and operating in US. The store currently offers 126 products organized across 21 collections, making it comparable in size for the homeware category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Dawn ranks #351 out of 673 stores we track. This places them in the top 52% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
