Empire
amazingsmokers.com
AmazingSmokers.com is a specialized retailer of drum smoker parts and kits, offering wholesale-priced components such as grates, handles, hinges, air intake systems, and charcoal baskets for both beginners and experienced barbecue enthusiasts. All parts are manufactured in the USA and designed for customers who build and customize their own drum smokers.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
34
Collections
9
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Tools & DIY category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13740 / 16375
Faster than 16% of stores
Tools & DIY Ranking
#96 / 114
Top 84% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#107 in Tools & DIY
Below 69% of stores
97% below average
34 products vs 1,122 avg
Slower than 84% of Tools & DIY stores
PageSpeed score: 42/100
No BNPL options
59% of Tools & DIY stores offer PayPal
Category Benchmarks
Compared to 155 stores in Tools & DIY
97% below average
avg
91% below average
avg
60% below average
avg
84% below average
avg
Category Intelligence
How Empire compares to other tools & diy stores
3%
of Tools & DIY stores use this theme
Insights
- 59% of Tools & DIY stores offer PayPal
Theme & Design
Theme Name
EmpireType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Tools & DIY Stores
Other tools & diy stores with similar size
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About Empire
Empire is a tools & diy ecommerce store built on and operating in US. The store currently offers 34 products organized across 9 collections, making it comparable in size for the tools & diy category.
Theme and Design
Empire uses the Empire theme from the Shopify Theme Store. This theme choice is used by 3% of tools & diy stores.
Performance Analysis
Based on Google PageSpeed Insights, Empire achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Empire has not implemented a third-party review platform. Compared to other tools & diy stores, 59% of tools & diy stores offer paypal
Competitive Positioning
Within the Tools & DIY category, Empire ranks #107 out of 155 stores we track. This places them in the top 69% of tools & diy stores by product catalog size.
Last scanned
Feb 24, 2026
