Americanclassicslondon
americanclassicslondon.com
American Classics London is a heritage clothing retailer specializing in vintage and contemporary American and Japanese brands including Levi's, Buzz Rickson, Eastman Leather, Edwin, and Pendleton Woolen Mills. Operating since 1981, they offer authentic workwear, denim, leather jackets, and heritage apparel through both their Soho store and online platform.
Products
409
Collections
100
Pages
28
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#1035 / 16375
Faster than 94% of stores
Fashion & Clothing Ranking
#226 / 2989
Top 8% in category
Category Avg Performance
57
+21 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
98ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
518ms
Time to First Byte
3.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1157 in Fashion & Clothing
Above average (top 26%)
50% below average
409 products vs 819 avg
Faster than 92% of Fashion & Clothing stores
PageSpeed score: 78/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
50% below average
avg
8% above average
avg
32% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 26% by catalog size
low
Basic content (28 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Americanclassicslondon
Americanclassicslondon is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 409 products organized across 100 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Americanclassicslondon uses the Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Americanclassicslondon achieves a performance score of 78/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Americanclassicslondon has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Americanclassicslondon ranks #1157 out of 4419 stores we track. This places them in the top 26% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
