Americanmadness
americanmadness.co.uk
American Madness is a vintage clothing and accessories retailer based in Belfast, specializing in curated second-hand fashion including vintage t-shirts, shirts, sweatshirts, jackets, denim, and military-inspired bottoms from heritage brands like Russell Athletic and Carhartt. The store also offers vintage accessories including books, magazines, caps, and home fragrances with worldwide shipping.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,031
Collections
141
Pages
12
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
119ms
Interaction to Next Paint
Additional Metrics
2.7s
First Contentful Paint
1444ms
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
270% above average
3,031 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
270% above average
avg
52% above average
avg
71% below average
avg
22% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Americanmadness
Americanmadness is a fashion & clothing ecommerce store built on shopify and operating in FI. The store currently offers 3,031 products organized across 141 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Americanmadness uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Americanmadness achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Americanmadness uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Americanmadness ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
