Amilu
amilu.co.uk
Amilu is a British independent brand specializing in award-winning Italian leather handbags, shoulder bags, tote bags, clutches, satchels, backpacks, and leather belts. The store also offers a curated selection of clothing including knitwear, shirts, dresses, and beachwear, with free UK delivery on orders over £30.
Products
154
Collections
104
Pages
19
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11483 / 16375
Faster than 30% of stores
Jewelry & Accessories Ranking
#362 / 514
Top 70% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#292 in Jewelry & Accessories
Above average (top 43%)
80% below average
154 products vs 770 avg
Slower than 70% of Jewelry & Accessories stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
80% below average
avg
108% above average
avg
12% above average
avg
23% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 43% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewelry & Accessories Stores
Other jewelry & accessories stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Amilu
Amilu is a jewelry & accessories ecommerce store built on shopify and operating in NO. The store currently offers 154 products organized across 104 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Amilu uses the Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Amilu achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Amilu uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Amilu ranks #292 out of 679 stores we track. This places them in the top 43% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 19, 2026
