Motion - HC - 17 Feb 26
amokequipment.de
Amok Equipment is a Norwegian outdoor gear retailer offering premium camping equipment and hammocks, including the award-winning Draumr line of hammocks in various models (5.0, Ultralight, Double), sleeping mats (Fjøl series), and accessories. The brand emphasizes product quality with a 100-night risk-free trial policy and offers free EU shipping on orders over €200.
Products
48
Collections
14
Pages
33
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11022 / 16375
Faster than 33% of stores
Sports & Outdoors Ranking
#466 / 716
Top 65% in category
Category Avg Performance
56
-4 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#679 in Sports & Outdoors
Below 63% of stores
95% below average
48 products vs 976 avg
Slower than 65% of Sports & Outdoors stores
PageSpeed score: 52/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
95% below average
avg
91% below average
avg
14% above average
avg
93% below average
avg
Category Intelligence
How Motion - HC - 17 Feb 26 compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Motion - HC - 17 Feb 26
Motion - HC - 17 Feb 26 is a sports & outdoors ecommerce store built on and operating in DE. The store currently offers 48 products organized across 14 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Motion - HC - 17 Feb 26 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Motion - HC - 17 Feb 26 achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Motion - HC - 17 Feb 26 has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Motion - HC - 17 Feb 26 ranks #679 out of 1076 stores we track. This places them in the top 63% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
