Updated copy of Impulse
amourapparelco.com
Amour Apparel is a women's fashion retailer offering a diverse range of trendy clothing and accessories including dresses, sets, jumpsuits, rompers, swimwear, tops, bottoms, footwear, outerwear, and special occasion wear at discounted prices.
Products
446
Collections
28
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8250 / 16375
Faster than 50% of stores
Fashion & Clothing Ranking
#1537 / 2989
Top 51% in category
Category Avg Performance
57
+1 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1106 in Fashion & Clothing
Top 25% of stores
46% below average
446 products vs 819 avg
Slower than 51% of Fashion & Clothing stores
PageSpeed score: 58/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
46% below average
avg
70% below average
avg
88% below average
avg
91% below average
avg
Category Intelligence
How Updated copy of Impulse compares to other fashion & clothing stores
4%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 25% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Updated copy of Impulse
Updated copy of Impulse is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 446 products organized across 28 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Updated copy of Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Impulse achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Impulse has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Updated copy of Impulse ranks #1106 out of 4419 stores we track. This places them in the top 25% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
