Anewtribe
anewtribe.co.uk
A New Tribe is an interiors and home accessories retailer offering a curated selection of Moroccan rugs, artistic ceramics, home textiles, scented candles, and decorative objects. The London-based store provides specialized services including bespoke sourcing, interior design and styling, and custom rug design.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
261
Collections
24
Pages
12
Blog Posts
33
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-25 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
84ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
280ms
Time to First Byte
6.5s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
71% below average
261 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 673 stores in Homeware
71% below average
avg
69% below average
avg
40% below average
avg
14% above average
avg
Category Intelligence
How Anewtribe compares to other homeware stores
0%
of Homeware stores use this theme
15%
of Homeware stores use Klarna
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Anewtribe
Anewtribe is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 261 products organized across 24 collections, making it comparable in size for the homeware category.
Theme and Design
Anewtribe uses the Editions theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Anewtribe achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Anewtribe has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Anewtribe ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
