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PRINCIPAL

anforaceramicas.com

Ánfora is an artisanal ceramic workshop based in Conil, Cádiz, Spain, specializing in handcrafted pottery and ceramic pieces. The store offers custom-made ceramics tailored to customer specifications, along with decorative ceramic collections and wholesale options for those seeking personalized creative ceramic work.

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Products

101

Collections

19

Pages

6

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#4706 / 16375

Faster than 71% of stores

Arts & Crafts Ranking

#247 / 708

Top 35% in category

Category Avg Performance

60

+6 above avg

Category Avg LCP

1.8s

66

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#549 in Arts & Crafts

Below 55% of stores

89% below average

101 products vs 948 avg

Faster than 65% of Arts & Crafts stores

PageSpeed score: 66/100

No BNPL options

65% of Arts & Crafts stores offer PayPal

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products101 / avg 948

89% below average

avg

Collections19 / avg 50

62% below average

avg

Pages6 / avg 15

60% below average

avg

Blog Posts5 / avg 32

84% below average

avg

Category Intelligence

How PRINCIPAL compares to other arts & crafts stores

Insights

  • 65% of Arts & Crafts stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 55% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Basic stack

No review platform (18% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

101 products19 collections6 pages5 blogs

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About PRINCIPAL

PRINCIPAL is a arts & crafts ecommerce store built on and operating in RS. The store currently offers 101 products organized across 19 collections, making it comparable in size for the arts & crafts category.

Theme and Design

PRINCIPAL uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, PRINCIPAL achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, PRINCIPAL has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal

Competitive Positioning

Within the Arts & Crafts category, PRINCIPAL ranks #549 out of 1004 stores we track. This places them in the top 55% of arts & crafts stores by product catalog size.

Last scanned

Feb 24, 2026

PRINCIPAL | Arts & Crafts Store Analysis | CommerceRank