Impulse
antonioaxu.com
Antonio Axu is a Swedish salon brand offering exclusive hair care and styling products including shampoos, conditioners, hair treatments, styling sprays, and heat protectants. The store also provides salon booking services and gift sets curated for different hair types and concerns.
Products
77
Collections
53
Pages
37
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9451 / 16375
Faster than 42% of stores
Beauty & Cosmetics Ranking
#209 / 403
Top 52% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
88ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#211 in Beauty & Cosmetics
Above average (top 37%)
76% below average
77 products vs 315 avg
Slower than 52% of Beauty & Cosmetics stores
PageSpeed score: 56/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
76% below average
avg
2% above average
avg
95% above average
avg
89% below average
avg
Category Intelligence
How Impulse compares to other beauty & cosmetics stores
3%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 37% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Impulse
Impulse is a beauty & cosmetics ecommerce store built on and operating in SE. The store currently offers 77 products organized across 53 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Impulse achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Impulse has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Impulse ranks #211 out of 572 stores we track. This places them in the top 37% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
