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Apparell

Shopify

apparell.com

Apparell™ is a merchandise store specializing in official artist products and music culture items. The store offers a curated selection of apparel including t-shirts and hoodies, vinyl records, CDs, books, and accessories from favorite artists, positioning itself as a cultural platform rather than a conventional retail store.

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Products

983

Collections

298

Pages

10

Blog Posts

0

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance20/25 (Good)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content9/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Add blog content to improve SEO and engagement

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#1311 / 16375

Faster than 92% of stores

Music & Merch Ranking

#34 / 305

Top 11% in category

Category Avg Performance

61

+15 above avg

Category Avg LCP

1.7s

Faster than avg

76

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

107ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 436 Music & Merch stores

#62 in Music & Merch

Top 14% of stores

11% below average

983 products vs 1,103 avg

Faster than 89% of Music & Merch stores

PageSpeed score: 76/100

Category Benchmarks

Compared to 436 stores in Music & Merch

Products983 / avg 1,103

11% below average

avg

Collections298 / avg 66

352% above average

avg

Pages10 / avg 14

29% below average

avg

Blog Posts0 / avg 53

100% below average

avg

Category Intelligence

How Apparell compares to other music & merch stores

Finance Adoption

5%

of Music & Merch stores use Pipe

Insights

  • 63% of Music & Merch stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

Shopify

Payment / Finance

Pipe

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 14% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Developing stack

No review platform (10% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

983 products298 collections10 pages0 blogs

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About Apparell

Apparell is a music & merch ecommerce store built on Shopify and operating in US. The store currently offers 983 products organized across 298 collections, making it comparable in size for the music & merch category.

Theme and Design

Apparell uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Apparell achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Apparell has not implemented a third-party review platform and offers Pipe for payment flexibility. Compared to other music & merch stores, 63% of music & merch stores offer paypal

Competitive Positioning

Within the Music & Merch category, Apparell ranks #62 out of 436 stores we track. This places them in the top 14% of music & merch stores by product catalog size.

Last scanned

Feb 25, 2026

Apparell | Music & Merch Store Analysis | CommerceRank