Apparell
apparell.com
Apparell™ is a merchandise store specializing in official artist products and music culture items. The store offers a curated selection of apparel including t-shirts and hoodies, vinyl records, CDs, books, and accessories from favorite artists, positioning itself as a cultural platform rather than a conventional retail store.
Products
983
Collections
298
Pages
10
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1311 / 16375
Faster than 92% of stores
Music & Merch Ranking
#34 / 305
Top 11% in category
Category Avg Performance
61
+15 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#62 in Music & Merch
Top 14% of stores
11% below average
983 products vs 1,103 avg
Faster than 89% of Music & Merch stores
PageSpeed score: 76/100
Category Benchmarks
Compared to 436 stores in Music & Merch
11% below average
avg
352% above average
avg
29% below average
avg
100% below average
avg
Category Intelligence
How Apparell compares to other music & merch stores
5%
of Music & Merch stores use Pipe
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 14% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Apparell
Apparell is a music & merch ecommerce store built on Shopify and operating in US. The store currently offers 983 products organized across 298 collections, making it comparable in size for the music & merch category.
Theme and Design
Apparell uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Apparell achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Apparell has not implemented a third-party review platform and offers Pipe for payment flexibility. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Apparell ranks #62 out of 436 stores we track. This places them in the top 14% of music & merch stores by product catalog size.
Last scanned
Feb 25, 2026
