Applejackstore
applejackstore.co.uk
Applejack Edinburgh is an alternative fashion retailer specializing in goth, punk, retro, and graphic tee clothing alongside footwear and accessories. The store carries established alternative fashion brands including Hell Bunny, Iron Fist, and TUK, along with hair dye products and jewelry for the alternative fashion community.
Products
896
Collections
217
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 57/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9140 / 16375
Faster than 44% of stores
Fashion & Clothing Ranking
#1694 / 2989
Top 57% in category
Category Avg Performance
57
-1 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.010
Cumulative Layout Shift
58ms
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
442ms
Time to First Byte
7.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#651 in Fashion & Clothing
Top 15% of stores
9% above average
896 products vs 819 avg
Slower than 57% of Fashion & Clothing stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
9% above average
avg
133% above average
avg
83% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 15% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Applejackstore
Applejackstore is a fashion & clothing ecommerce store built on shopify and operating in ES. The store currently offers 896 products organized across 217 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Applejackstore uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Applejackstore achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 57/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Applejackstore has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Applejackstore ranks #651 out of 4419 stores we track. This places them in the top 15% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
