Label
applevalleyemporium.com
Apple Valley Emporium is a community-focused skateboard shop located in Yakima, Washington, offering a curated selection of skateboards, trucks, wheels, skateboard apparel, and footwear from brands like Converse, Adidas, and Lakai. The store also operates an organic wine shop featuring minimal intervention wines and lifestyle goods including magazines and glassware.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
483
Collections
75
Pages
10
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12988 / 16375
Faster than 21% of stores
Sports & Outdoors Ranking
#557 / 716
Top 78% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#276 in Sports & Outdoors
Above average (top 26%)
51% below average
483 products vs 976 avg
Slower than 78% of Sports & Outdoors stores
PageSpeed score: 45/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
51% below average
avg
51% below average
avg
66% below average
avg
92% below average
avg
Category Intelligence
How Label compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
LabelType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Label
Label is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 483 products organized across 75 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Label uses the Label theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Label achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Label has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Label ranks #276 out of 1076 stores we track. This places them in the top 26% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
